SPECIALIST DIPLOMA IN SPORT MANAGEMENT AND MARKETING

SPECIALIST DIPLOMA IN SPORT MANAGEMENT AND MARKETING

About the Course

The attention of the sports world is towards Asia as it has overtaken North America and Europe as the world's mega sports hub. Three successive Olympic Games held on the continent: the Pyeongchang 2018 Winter Olympic Games, the Tokyo 2020 Summer Olympics and the Beijing 2022 Winter Olympic Games, plus Qatar's hosting of the 2022 FIFA World Cup, are evidence that the global focus is now towards Asia. Riding on this wave is the concurrent expansion of the sports industry in Singapore. Coupled with the growing number of business opportunities, commercial investments and media focus on Asia, the region will need specialised sports management & marketing professionals to provide support and expertise for the sport eco-culture to thrive. In October 2022, the Singapore Government announced that it would take over the management of the Singapore Sports Hub. Sport Minister Mr Edwin Tong shared in Parliament that as the sector in Singapore has grown and matured, Sport Sg is now much better placed to continue making the Sports Hub a premier hub for sports and entertainment events. Most recently, the International Olympic Committee (IOC) pronounced Singapore as hosts of the inaugural week-long Olympic Esports Week in 2023. This global esports event will feature a variety of virtual sports, both hybrid and sports simulations and comprise the first in-person live finals of the Olympic Esports Series. The Specialist Diploma in Sport Management and Marketing aims to provide participants with an in-depth understanding of the sports industry, the nature of sport as a business and its sport marketing opportunities for Singapore, both regionally and globally. Through this course, participants will gain a deeper understanding of sport management and sports marketing. As the only specialist diploma that combines sport, management and marketing, participants will be equipped with the skills to pursue a career in the sports business as well as further their education in the field of sport.
  • Course Aim

    The Specialist Diploma in Sport Management and Marketing addresses the specialist manpower needs of Singapore's sport industry by:Training specialised practitioners in sport management and sport marketing to support the growth of sport businesses. Providing sport and marketing professionals with an avenue for continued professional development; and Preparing Singapore's workforce for the growing demands of a changing economy.
  • Target Participants

    Professionals, managers and executives in marketing who want to specialise their knowledge, skills and capabilities in the areas of sport management and sports marketing. Sports practitioners who are keen to upgrade their knowledge, skills and capabilities in the areas of management and marketing in the sports industry. Polytechnic graduates with relevant diplomas who are interested in pursuing a business career in the sports industry and/or interested in specialising their knowledge, skills and capabilities in the areas of sport management and sports marketing
  • Certification

    Participants will receive a Post-Diploma Certificate upon successful completion of each semester and will be conferred a Specialist Diploma in Sport Management & Marketing upon obtaining the two Post-Diploma Certificates.
  • Admission Requirements

    A diploma from a local polytechnic or degree with minimum of 1 year of work experience, preferably in a related field. Holders of other equivalent academic qualification from foreign institutions will be considered on a case-by-case basis. Recognition of Prior Learning (RPL) - Applicants who do not meet the entry requirements may be considered for admission to the course based on: Evidence of at least 5 years of relevant working experience; OR Supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or proficiency test. The Polytechnic reserves the right to shortlist and admit applicants.
  • Course schedule (conducting days & time)

    The course is 270 hours and comprises of TWO Post-Diploma Certificates. The programme can be completed in 2 semesters over a period of 12 months. Lessons are held two evenings a week, from 7pm to 10pm for each session. Post-Diploma Certificate in Sport Management? (135 hours) 1. Sport Management Development in Spore 2. The Business of Sport 3. Sport Management in a Changing Landscape 4. Sports Event Management Post-Diploma Certificate in Sport Marketing (135 hours)5. Sport Marketing 6. Sport Communications 7. Sport Sponsorship & Publicity 8. Integrated Sport Marketing Project
  • What You'll Study

    POST-DIPLOMA CERTIFICATE IN SPORT MANAGEMENT

    Module 1: THE BUSINESS OF SPORT

    Module 2: SPORT MGMT DEVELOPMENT IN SINGAPORE

    Module 3: SPORTS EVENT MANAGEMENT

    Module 4: SPORT MGMT IN A CHANGING LANDSCAPE

    POST-DIPLOMA CERTIFICATE IN SPORT MARKETING

    Module 1: SPORT MARKETING

    Module 2: INTEGRATED SPORT MARKETING PROJECT

    Module 3: SPORT SPONSORSHIP & PUBLICITY

    Module 4: SPORT COMMUNICATIONS

  • Course delivery methods and assessments

    The course will typically be delivered using a combination of lectures, tutorial-based classroom discussions, individual/group research projects and case study-based learning. About 20% to 30% of the teaching will be conducted or available through e-learning/self-directed learning mode. However, in view of current COVID-19 pandemic, lessons?are planned to be?delivered via online home-based learning till further advise. Course assessment consists of continuous assessment in the form of written tests, class participation, presentations, project work and end-of-semester examinations.
  • Course Fees and Funding

    (1) Fee rates displayed are for reference & subject to changes by MOE/SSG. Please note that prevailing GST will apply. (2) The increase of 1% GST on fees will be absorbed for Singapore Citizens in 2023. (3) Singapore Permanent Residents (SPR) will only be eligible for subsidy for first part-time diploma and first post diploma (ie. first Advanced Diploma, first Specialist Diploma and 1st Diploma (Conversion) respectively). This is subject to SPR not having previously attained a qualification at the diploma or higher level that was subsidized through a MOE subsidy or Government sponsorship. (4) NYP reserves the right to reschedule/cancel any programme and amend the fees/info without prior notice.
  • Contact for course enquiries

    Ms ANG MUI LEE, ang_mui_lee@nyp.edu.sg, Tel No:65501082
    Mr LEE STEVEN, , Tel No:
  • Remarks

    NYP reserves the right to reschedule/cancel any programme and amend the fees/information without prior notice.