The attention of the sports world is towards Asia as it has overtaken North America and Europe as the world's mega sports hub. Three successive Olympic Games held on the continent: the Pyeongchang 2018 Winter Olympic Games, the Tokyo 2020 Summer Olympics and the Beijing 2022 Winter Olympic Games, plus Qatar's hosting of the 2022 FIFA World Cup, are evidence that the global focus is now towards Asia. Riding on this wave is the concurrent expansion of the sports industry in Singapore. Coupled with the growing number of business opportunities, commercial investments and media focus on Asia, the region will need specialised sports management & marketing professionals to provide support and expertise for the sport eco-culture to thrive.
In October 2022, the Singapore Government announced that it would take over the management of the Singapore Sports Hub. Sport Minister Mr Edwin Tong shared in Parliament that as the sector in Singapore has grown and matured, Sport Sg is now much better placed to continue making the Sports Hub a premier hub for sports and entertainment events. Most recently, the International Olympic Committee (IOC) pronounced Singapore as hosts of the inaugural week-long Olympic Esports Week in 2023. This global esports event will feature a variety of virtual sports, both hybrid and sports simulations and comprise the first in-person live finals of the Olympic Esports Series.
The Specialist Diploma in Sport Management and Marketing aims to provide participants with an in-depth understanding of the sports industry, the nature of sport as a business and its sport marketing opportunities for Singapore, both regionally and globally. Through this course, participants will gain a deeper understanding of sport management and sports marketing. As the only specialist diploma that combines sport, management and marketing, participants will be equipped with the skills to pursue a career in the sports business as well as further their education in the field of sport.