About the Course

In the current disruptive economy, learners are required to think critically at work, whether as a start-up entrepreneur or a corporate employee.
Learners who have decided to be start-up entrepreneurs have to bear the financial risk in setting their businesses. Building creative winning strategies could minimise such risk and improve business viabilities in the competitive environment
Existing businesses are facing enormous competitions which require them to maintain their resilience by constantly innovating and moving ahead with winning strategies to meet the needs of their existing and new customers.
In this course, learners develop these entrepreneurial qualities by fostering the attitudes of self-confidence and creativity.
Learners also acquire problem-solving skills by applying the Lean Business Model Canvas methodology on a problem-driven project, through which they improve their collaboration with team members of different disciplines to develop winning business strategies.

Trainer Profile:
Benson Ong, Specialist (I&E) & Senior Lecturer
Benson currently teaches Entrepreneurship and International Business modules at the School of Business Management. Besides teaching full-time students, Benson is also actively involved in adult learning programmes. Beside academic teaching, he had performed the role of Lead facilitator to many workshops (local and international), and had performed the role of business consultant to many SMEs in areas such as building viable business model and marketing.
Before joining Nanyang Polytechnic as a full-time academic staff, Benson had embarked on many entrepreneurial pursuits including insurance, training, food & beverage, telecommunications, IT solution and digital contents for over 32 years. Benson graduated with a Bachelor of Business (2nd Upper Honours) from the Nanyang Technological University.
  • Course Outline

    Learners will be able to:
    - Validate the Problem and its causes for the Customer Segments by relevant empathy interview techniques to identify the pain points for which solutions are sought.
    - Develop creative solutions, with the possibilities of trans-disciplinary, which create values for the Customer Segments.
    - Develop winning strategies in operations, marketing, and finances of the business through experiments.
  • Target Participants

    Working professionals and entrepreneurs between 16 and 65 years of age, looking to develop new business ideas for business growth or better prepare themselves for agile response to the disruptive business environment and taking on the challenges of new job roles and responsibilities.
  • Certification

    Certificate of Completion
  • Admission Requirements

    No Minimum Requirements
  • Course schedule (conducting days & time)

    18 August 2023
    Face to face facilitated classroom discussion
  • What You'll Study

  • Course Fees and Funding

    Please refer to course brochure.
  • Contact for course enquiries

    Ms TEO SHALYNN,, Tel No:65501094
  • Remarks

    NYP reserves the right to reschedule/cancel any prog and amend the fees/info without prior notice.
  • Attachments