Event Branding and Social Media Marketing (7-hours)
Learn the skills and knowledge to develop an event branding campaign using social media platforms to maximise reach based on the five "C"s of social media strategy: Categorise, Converse, Contribute, Connect and Convert. Join us in this fun and interactive 1-day course which provides a realistic hands-on session to jumpstart your social media marketing journey for your event!
Digital Video Production (14-hours)
Videos are essential to the digital marketing effort and engagement of the social and digital media community. Participants will learn the essentials of producing short-form digital videos for social media and YouTube. Areas to cover include pre-production planning, basic camera work, and basic video editing using editing software.
Sales Closing Techniques (7-hours)
Many salespeople reach the end of their sales process and try to close their customers even before the customers are ready to buy. What differentiates an inexperienced salesperson from a successful one is in the ability to confirm a sale. Participants will be taught the critical methods in closing sales effectively.
AI in Business Communications (7-hours)
In this newly developed short course, discover how Artificial intelligence (AI) is transforming business communication while growing your own future ready digital skills. Businesses and professionals can leverage AI to enhance their business communication interactions to create hyper-personalised experiences. AI can also be a game-changer for improving overall user experience and engagement when communicating with your colleagues or marketing to customers. AI technology can also help assess your own ability to communicate ideas clearly and persuasively for your job role.
This course aims to equip learners with multiple ways to improve content creation using generative AI like ChatGPT for everyday office tasks e.g. emailing to more time-consuming business communication tasks like creating personalised content for digital marketing. It will provide businesses with tools to start using AI for a range of business communication demands from internal corporate communication, product sales management to digital marketing.